History
In early 2007, the Brazilian branch of the TV series-oriented cable channel Sony Entertainment Television decided to create a Brazilian version of the TV show created by Tyra Banks in the United States. The idea was to follow the format developed in the U.S. in terms of the contest itself and the prize to be offered to the winner, although it was decided that the general approach to the candidates would involve "less cruelty" in comparison to the example set by Tyra Banks in the United States.
One of the production decisions leading up to the show that caught the most media attention was the selection of the Brazilian model who would play the role belonging to Tyra Banks in the original. The channel's first choice was Brazilian model Gisele Bündchen, but Fernanda Motta was chosen for the position instead. In order to accept the job, Motta, who lives in New York City, reportedly cancelled most of her agenda so that she could stay in the country for two months.
Enrollment for season one took place during the 1st-31st of July in 2007. Shooting for the inaugural season began on August 19, and it premiered on October 3.
Although the show was a success, it was ultimately cancelled after the third cycle because Sony did not renew the contract to adapt the original format.
The show returned in 2012 under the name Top Model O Reality. It is scheduled to air on Rede Record on September 2012.
Read more about this topic: Brazil's Next Top Model
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