Risks
Although research significantly shows how successful branded content can be, there are also some risks involved. It is imperative that a company produces branded content the correct way in order for it to be as effective as possible. First of all, a company has to make a commitment to producing branded content. If a company expects positive results, they must also expect to invest their time and money in producing well-made branded content. Producing one short branded content film is simply not enough and follow up films are a necessity. As in traditional advertising, it is important for companies to ensure that their branded content is aimed towards its target audience. Along with this, it's important for a company to make sure that they are not breaking product placement regulations. However, if a company is able to successfully avoid all of these obstacles, branded content can be the most effective marketing tool they have ever put to use.
Read more about this topic: Branded Content
Famous quotes containing the word risks:
“The question is whether personal freedom is worth the terrible effort, the never-lifted burden and risks of self-reliance.”
—Rose Wilder Lane (18861968)
“In America any boy may become President, and I suppose its just one of the risks he takes!”
—Adlai Stevenson (19001965)
“There are risks which are not acceptable: the destruction of humanity is one of them.”
—Friedrich Dürrenmatt (19211990)