Risks
Although research significantly shows how successful branded content can be, there are also some risks involved. It is imperative that a company produces branded content the correct way in order for it to be as effective as possible. First of all, a company has to make a commitment to producing branded content. If a company expects positive results, they must also expect to invest their time and money in producing well-made branded content. Producing one short branded content film is simply not enough and follow up films are a necessity. As in traditional advertising, it is important for companies to ensure that their branded content is aimed towards its target audience. Along with this, it's important for a company to make sure that they are not breaking product placement regulations. However, if a company is able to successfully avoid all of these obstacles, branded content can be the most effective marketing tool they have ever put to use.
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