Brand Z - 2011 List

2011 List

Apple Inc. became the world's most valuable brand increasing their brand value by 84% in a year and reaching a total of $153 billion. Apple ended Google's four year term at the top of the list. The top of the list has a large number of technology companies - six of the top ten companies in the list were technology companies.

In the 2011 twelve of the companies are from China, including China Mobile at number nine, in 2010 there were seven Chinese companies in the list. Nineteen of the brands are from the BRICS emerging economies making up nearly a fifth of the companies in the list. The most valuable luxury brand was Louis Vuitton who featured 26th in the overall list. Amazon also overtook Walmart to become the most valuable retailer brand.

Brand Value (M$) in year 2011
Rank Brand Value Industry
1 Apple Inc. 153285 Technology
2 Google 111498 Technology
3 IBM 100849 Technology
4 McDonald's 81016 F/D/T*
5 Microsoft 78243 Technology
6 Coca-Cola 73752 F/D/T
7 AT&T 69916 Telecom
8 Marlboro 67522 F/D/T
9 China Mobile 57326 Telecom
10 GE 50318 Technology
11 ICBC 44440 Bank
12 Vodafone 43647 Telecom
13 Verizon 42828 Telecom
14 Amazon 37628 Retail
15 Wal-Mart 37277 Retail
16 Wells Fargo 36876 Bank
17 UPS 35737 Retail
18 HP 35404 Technology
19 T-Mobile 29774 Telecom
20 Visa 28553 Finance
21 Movistar 27249 Telecom
22 Oracle 26948 Software
23 SAP 26078 Software
24 China Construction Bank 25524 Bank
25 BlackBerry 24623 Technology
26 Louis Vuitton 24312 Luxury
27 Toyota 24198 Cars
28 HSBC 22587 Bank
29 Baidu 22555 Software
30 BMW 22425 Cars
31 Tesco 21834 Retail
32 Gillette 19782 Personal Care
33 China Life 19542 Finance
34 Pampers 19350 Personal Care
35 Facebook 19102 Software
36 Orange 17597 Telecom
37 Bank of China 17530 Bank
38 Disney 17290 Software
39 RBC 17182 Bank
40 American Express 17115 Finance
41 ExxonMobil 16973 Oil & Gas
42 Toronto-Dominion 16931 Bank
43 Agri. Bk China 16909 Bank
44 Cisco 16314 Technology
45 Budweiser 15952 F/D/T
46 L'Oréal 15719 Personal Care
47 Citibank 15674 Bank
48 NTT Docomo 15449 Telecom
49 Accenture 15427 Software
50 Mercedes-Benz 15344 Cars
51 Shell 15168 Oil & Gas
52 Tencent 15131 Telecom
53 ICICI 14900 Bank
54 Subway 14306 F/D/T
55 Colgate 14258 Personal Care
56 Honda 14182 Cars
57 Nike 13917 Apparel
58 Intel 13904 Technology
59 Carrefour 13754 Retail
60 MasterCard 13543 Finance
61 Petrobras 13421 Oil & Gas
62 H&M 13006 Apparel
63 Pepsi 12931 F/D/T
64 BP 12542 Oil & Gas
65 Target 12471 Retail
66 Porsche 12413 Cars
67 Samsung 12160 Technology
68 Chase 12083 Bank
69 Standard Chartered 12033 Bank
70 Siemens 11998 Technology
71 Hermès 11917 Luxury
72 Starbucks 11901 F/D/T
73 FedEx 11759 Retail
74 O2 11694 Telecom
75 Telecom Italia 11609 Telecom
76 Telcel 11558 Telecom
77 Santander 11363 Bank
78 PetroChina 11291 Oil & Gas
79 Nintendo 11147 Technology
80 MTS India 10883 Telecom
81 Nokia 10735 Technology
82 eBay 10731 Software
83 Ping An 10540 Finance
84 U.S. Bancorp 10525 Bank
85 Sony 10443 Technology
86 Zara 10335 Apparel
87 Scotiabank 10076 Bank
88 Nissan 10072 Cars
89 Home Depot 9877 Retail
90 Itaú 9600 Bank
91 China Telecom 9587 Telecom
92 Bank of America 9358 Bank
93 Red Bull 9263 F/D/T
94 Aldi 9251 Retail
95 TIM 8838 Telecom
96 Barclays 8760 Bank
97 China Merchants Bank 8668 Bank
98 Bradesco 8600 Bank
99 Sberbank 8535 Bank
100 Goldman Sachs 8439 Finance
  • F/D/T stands for Food or Drink or Tobacco

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