Brand Z - 2010 List

2010 List

Google was the most valuable brand, worth $114 billion, followed by IBM and Apple Inc. In the 2010 the Indian bank ICICI was the first Indian company to feature in the list. In the 2010 list Financial institutions increased in value the most. The Korean technology company Samsung increased its value by 80% - which was more than any other company in the list.

Brand Value (M$) in year 2010
Rank Brand Value Industry
1 Google 114260 Technology
2 IBM 86383 Technology
3 Apple 83153 Technology
4 Microsoft 76344 Technology
5 Coca Cola 67983 F/D/T*
6 McDonald's 66005 F/D/T
7 Marlboro 57047 F/D/T
8 China Mobile 52616 Telecom
9 GE 45054 Technology
10 Vodafone 44404 Telecom
11 ICBC 43927 Bank
12 HP 39717 Technology
13 Wal-Mart 39421 Retail
14 BlackBerry 30708 Technology
15 Amazon 27459 Retail
16 UPS 26492 Retail
17 Tesco 25741 Retail
18 Visa 24883 Finance
19 Oracle 24817 Software
20 Verizon 24675 Telecom
21 SAP 24291 Software
22 AT&T 23714 Telecom
23 HSBC 23408 Bank
24 Bank of China 21960 Bank
25 BMW 21816 Cars
26 Toyota 21769 Cars
27 China Construction Bank 20929 Bank
28 Gillette 20663 Personal Care
29 Louis Vuitton 19781 Luxury
30 Wells Fargo 18746 Bank
31 Santander 18012 Bank
32 Nintendo 17834 Technology
33 Pampers 17434 Personal Care
34 BP 17283 Oil & Gas
35 Cisco 16719 Technology
36 RBC 16608 Bank
37 Bank of America 16393 Bank
38 Budweiser 15991 F/D/T
39 ExxonMobil 15476 Oil & Gas
40 Shell 15112 Oil & Gas
41 Disney 15000 Software
42 Carrefour 14980 Retail
43 Nokia 14866 Technology
44 Accenture 14734 Software
45 ICICI 14454 Bank
46 Honda 14303 Cars
47 Colgate 14224 Personal Care
48 Intel 14210 Technology
49 Toronto-Dominion 14202 Bank
50 L'Oréal 14129 Personal Care
51 Orange 14018 Telecom
52 PetroChina 13935 Oil & Gas
53 American Express 13912 Finance
54 Mercedes-Benz 13736 Cars
55 Citibank 13403 Bank
56 T-Mobile 13010 Telecom
57 BBVA 12977 Bank
58 NTT Docomo 12969 Telecom
59 Pepsi 12752 F/D/T
60 Nike 12597 Apparel
61 Movistar 12434 Telecom
62 Chase 12426 Bank
63 Target 12148 Retail
64 H&M 12131 Apparel
65 Subway 12032 F/D/T
66 Porsche 12021 Cars
67 Dell 11938 Technology
68 MasterCard 11659 Finance
69 Samsung 11351 Technology
70 Telcel 10850 Telecom
71 O2 10593 Telecom
72 MTS India 9723 Telecom
73 Petrobras 9675 Oil & Gas
74 FedEx 9418 Retail
75 Baidu 9356 Software
76 eBay 9328 Software
77 Siemens 9293 Technology
78 Goldman Sachs 9283 Finance
79 Wrigley's 9201 F/D/T
80 Zara 8986 Apparel
81 Home Depot 8971 Retail
82 Red Bull 8917 F/D/T
83 Aldi 8747 Retail
84 Nissan 8607 Cars
85 Starbucks 8490 F/D/T
86 Hermès 8457 Luxury
87 Barclays 8383 Bank
88 U.S. Bancorp 8377 Bank
89 Standard Chartered 8327 Bank
90 China Merchants Bank 8236 Bank
91 State Farm 8214 Finance
92 Beeline 8160 Telecom
93 JP Morgan 8159 Finance
94 Sony 8147 Technology
95 Morgan Stanley 8003 Finance
96 Auchan 7848 Retail
97 Gucci 7588 Luxury
98 Bradesco 7450 Bank
99 Avon 7293 Personal Care
100 TIM 7280 Telecom
  • F/D/T stands for Food or Drink or Tobacco

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