Brand Z - 2009 List

2009 List

The 2009 list was headed by Google followed by Microsoft, Coca-Cola, IBM and McDonald's.

Brand Value (M$) in year 2009
Rank Brand Value Industry
1 Google 100039 Software
2 Microsoft 76249 Software
3 Coca Cola 67625 F/D/T*
4 IBM 66622 Technology
5 McDonald's 66575 F/D/T
6 Apple 63113 Technology
7 China Mobile 61283 Telecom
8 GE 59793 Technology
9 Vodafone 53727 Telecom
10 Marlboro 49460 F/D/T
11 Wal-Mart 41083 Retail
12 ICBC 38056 Bank
13 Nokia 35163 Technology
14 Toyota 29907 Cars
15 UPS 27842 Retail
16 BlackBerry 27478 Technology
17 HP 26745 Technology
18 BMW 23948 Cars
19 SAP 23615 Software
20 Disney 23110 Software
21 Tesco 22938 Retail
22 Gillette 22919 Personal Care
23 Intel 22851 Technology
24 China Cons. Bk 22811 Bank
25 Oracle 21438 Software
26 Amazon 21294 Retail
27 Bof China 21192 Bank
28 AT&T 20059 Telecom
29 Louis Vuitton 19395 Luxury
30 HSBC 19079 Bank
31 Pampers 18945 Personal Care
32 Nintendo 18233 Technology
33 Cisco 17965 Technology
34 Verizon 17713 Telecom
35 Porsche 17467 Cars
36 Visa 16353 Finance
37 Wells Fargo 16228 Bank
38 Santander 16035 Bank
39 NTT Docomo 15776 Telecom
40 Mercedes 15499 Cars
41 Bof America 15480 Bank
42 Dell 15422 Technology
43 Accenture 15076 Software
44 Pepsi 14996 F/D/T
45 L'Oréal 14991 Personal Care
46 American Express 14963 Finance
47 Carrefour 14961 Retail
48 RBC 14894 Bank
49 Citibank 14608 Bank
50 Honda 14571 Cars
51 Siemens 13562 Technology
52 Budweiser 13292 F/D/T
53 Orange 13242 Telecom
54 eBay 12970 Software
55 BBVA 12549 Bank
56 Colgate 12396 Personal Care
57 Target 12254 Retail
58 H&M 12061 Apparel
59 Nike 11999 Apparel
60 Subway 10997 F/D/T
61 Toronto-Dominion 10991 Bank
62 Movistar 10911 Telecom
63 T-Mobile 10864 Telecom
64 Wrigley's 10841 F/D/T
65 Auchan 10586 Retail
66 Chase 10582 Bank
67 Nissan 10206 Cars
68 DHL 9719 Retail
69 FedEx 9491 Retail
70 Home Depot 9280 Retail
71 MTS India 9189 Telecom
72 Beeline 8884 Telecom
73 Canon 8779 Technology
74 Aldi 8638 Retail
75 Avon 8631 Personal Care
76 Zara 8609 Apparel
77 O2 8601 Telecom
78 Std. Chartered 8219 Bank
79 Red Bull 8154 F/D/T
80 China Merchand 8052 Bank
81 Yahoo! 7927 Software
82 Hermès 7862 Luxury
83 JP Morgan 7852 Finance
84 Ariel 7777 Personal Care
85 Tide 7512 Personal Care
86 Gucci 7468 Luxury
87 Mastercard 7427 Finance
88 Goldman Sachs 7415 Finance
89 Starbucks 7260 F/D/T
90 Barclays 6992 Bank
91 State Farm 6922 Finance
92 Morgan Stanley 6765 Finance
93 ING 6743 Bank
94 KFC 6721 F/D/T
95 IKEA 6713 Retail
96 Nivea 6572 Personal Care
97 Esprit 6571 Apparel
98 Bradesco 6565 Bank
99 TIM 6409 Telecom
100 Lowe's 6394 Retail
  • F/D/T stands for Food or Drink or Tobacco

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