Brand Licensing in Italy
Brand Licensing in Italy started in the seventies with very few Licensing Agencies. Apart from Disney which had its own dedicated office in the market, all the other big Entertainment majors were represented by independent agencies. One of these companies named DIC 2 (Distribution International Characters), founded in 1973 by Mr. Gianfranco Mari contributed to create the licensing business in Italy and set big phenomena as He-Man and the Master of the Universe, Marvel Comics, Star Wars, Hanna & Barbera characters, Zorro, Asterix and so on. DIC 2 is still one of the biggest independent agencies in Italy, representing different cartoon characters and famous brands.
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Famous quotes containing the words brand and/or italy:
““Why does your brand so drop with blood,
Edward, Edward?”
—Unknown. Edward (l. 1–2)
“I think sometimes that it is almost a pity to enjoy Italy as much as I do, because the acuteness of my sensations makes them rather exhausting; but when I see the stupid Italians I have met here, completely insensitive to their surroundings, and ignorant of the treasures of art and history among which they have grown up, I begin to think it is better to be an American, and bring to it all a mind and eye unblunted by custom.”
—Edith Wharton (1862–1937)