Magic and Logic
Brand implementation does not involve the design or creation of brand identity; brand implementation agencies work closely with branding agencies to ensure that their work is applied accurately and consistently. This relationship is referred to as Magic and Logic (RTM of Marketing Supply Chain International). Branding agencies look after the Magic (creative) and brand implementation agencies look after the Logic (implementation).
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Famous quotes containing the words magic and, magic and/or logic:
“Both magic and religion are based strictly on mythological tradition, and they also both exist in the atmosphere of the miraculous, in a constant revelation of their wonder-working power. They both are surrounded by taboos and observances which mark off their acts from those of the profane world.”
—Bronislaw Malinowski (1884–1942)
“But these young scholars, who invade our hills,
Bold as the engineer who fells the wood,
And travelling often in the cut he makes,
Love not the flower they pluck, and know it not
And all their botany is Latin names.
The old men studied magic in the flowers.”
—Ralph Waldo Emerson (1803–1882)
“Though living is a dreadful thing
And a dreadful thing is it
Life the niggard will not thank,
She will not teach who will not sing,
And what serves, on the final bank,
Our logic and our wit?”
—Philip Larkin (1922–1986)