Magic and Logic
Brand implementation does not involve the design or creation of brand identity; brand implementation agencies work closely with branding agencies to ensure that their work is applied accurately and consistently. This relationship is referred to as Magic and Logic (RTM of Marketing Supply Chain International). Branding agencies look after the Magic (creative) and brand implementation agencies look after the Logic (implementation).
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Famous quotes containing the words magic and, magic and/or logic:
“Magic and all that is ascribed to it is a deep presentiment of the powers of science.”
—Ralph Waldo Emerson (1803–1882)
“The Prospero of poisons, the Faustus of the front,
bringing mental magic to modern armament.”
—Tony Harrison (b. 1953)
““... We need the interruption of the night
To ease attention off when overtight,
To break our logic in too long a flight,
And ask us if our premises are right.””
—Robert Frost (1874–1963)