Reception
"Branch Wars" received a 5.0/7 in the Nielsen ratings, meaning that five percent of households were tuned in at any given moment and seven percent of all televisions in use at the time were tuned in to the program. The episode was watched by 8.39 million viewers and achieved a 4.5/11 in the ages 18–49 demographic. Mindy Kaling's writing in the episode was nominated for "Outstanding Writing in a Comedy Series" in the 2008 NAACP Image Awards.
Oscar Dahl, a senior writer for BuddyTV, gave the episode a favorable review and stated that "Tonight's Office was possibly the funniest of the season." Christine Fenno of Entertainment Weekly stated that "... 'Branch Wars', penned by Mindy Kaling, didn't measure up to the brilliance of last week's episode ('Local Ad') but served up plenty of laughs." Travis Fickett of IGN stated that "This episode feels like it comes in two halves, one that works and one that doesn't so much " when referring to the trip to Utica, and "The Finer Things Club", respectively, but later pointed out that "Despite being a somewhat bumpy ride, the episode has a fair number of big laughs." Fickett particularly enjoyed Jim's character in the episode, and his actions and reactions to the situation that he became involved in.
Read more about this topic: Branch Wars
Famous quotes containing the word reception:
“To the United States the Third World often takes the form of a black woman who has been made pregnant in a moment of passion and who shows up one day in the reception room on the forty-ninth floor threatening to make a scene. The lawyers pay the woman off; sometimes uniformed guards accompany her to the elevators.”
—Lewis H. Lapham (b. 1935)
“I gave a speech in Omaha. After the speech I went to a reception elsewhere in town. A sweet old lady came up to me, put her gloved hand in mine, and said, “I hear you spoke here tonight.” “Oh, it was nothing,” I replied modestly. “Yes,” the little old lady nodded, “that’s what I heard.””
—Gerald R. Ford (b. 1913)
“Aesthetic emotion puts man in a state favorable to the reception of erotic emotion.... Art is the accomplice of love. Take love away and there is no longer art.”
—Rémy De Gourmont (1858–1915)