Joint Venture With Sanyo
The BPL Group and Japanese electronics major Sanyo Electric Company Ltd, formally started their 50:50 Joint Venture.
The partners, who had shared a long-standing relationship since 1982, had been off the market for about two years, going through some tough times. This year, they decided to get back in action together to regain lost market share.
While unveiling the Joint Venture's plans, Sanyo-BPL Pvt Ltd Chairman and Chief Executive Officer, Ajit G Nambiar, said the company expected to post revenues of around Rs 2,000 crore by 2009 and lead the market in consumer electronics and white goods in five years.
They, however, decided to market their brands separately with BPL focusing on the volume segment while Sanyo brand positioned itself as the value driver.
Besides, Sanyo also planned to use India as its sourcing base and has already started sourcing slim TVs from India. It also expected India to contribute five per cent of its global revenues from its operations in India.
In May 2007 after the failure of Sanyo BPL venture. The attrition in rate in Sanyo BPL was 70%. BPL concentrated 100% on Healthcare Business group which has its own manufacturing of electromedical equipment such as Electrocardiography apparatus, Patient Monitors, etc. with a well established distribution and service network across the country. The company focusses on delivering to the customers a high degree of support reliability and has re branded its the Service offering under "SURE CARE" brand. Sure Care provides support for the complete range of BPL Healthcare products.
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