Coddington Company Growth
In 1988, Coddington teamed with Brad Fanshaw together the business partners grew Hot Rods by Boyd and Boyds Wheels from a small shop to an industry leader. Fanshaw and Coddington were an ambitious and forward-thinking team that stormed the aftermarket industry with award-winning hot rods, products and marketing. It was Coddington who oversaw the manufacturing and Fanshaw who lead the business, marketing and finance. Both of the men hired the talented team and oversaw the design. When Fanshaw partnered with Coddington the company was a $500,000 (annually) hot rod shop and by 1995 he had grown the company to a $40 million publicly traded enterprise. In 1996 the two parted ways and Fanshaw sold his ownership in the company. Fanshaw is credited with wrangling the talent, adding his own design ideas and marketing the ideas of Coddington that lead to the meteoric growth.
In 2007, Coddington and Fanshaw announced that they would again team to build wheels and hot rods. Unfortunately, Coddington's untimely death forced an end to the partnership.
Read more about this topic: Boyd Coddington
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