Botany Town Centre is located in Auckland, New Zealand and has approximately 200 shops spread across three complexes and restaurants, as well as entertainment buildings such as cinemas.
Many shops are directed at the teenage market and many shoppers are under the age of 25. It has a small library, which is also a recreation area for youth. It has taken over from Pakuranga, Centrepoint and Meadowlands as the main shopping centre for East Auckland. Westfield Manukau remains the main shopping centre for South Auckland.
The centre has gained tough competition with the opening of the nearby Sylvia Park shopping centre in Mount Wellington, which was built as an enclosed mall instead of in a 'town centre' format. However, Botany Town Centre sees this as its strength, and considers that elements like providing doctors or a library in the shopping mall makes Botany more attractive.
In a 2008 rating of New Zealand shopping centres by a retail expert group, Botany Town Centre received three-and-a-half stars, just under the maximum rating of four stars, based on the criteria of amount of shopping area, economic performance, amenity and appeal as well as future growth prospects.
Read more about Botany Town Centre: List of Tenants
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