The Death of A Brewery
In the early 1970s Bosch was unable to compete with the large breweries of Detroit, Milwaukee, and St. Louis.
On September 28, 1973, the last keg of Bosch beer was delivered to Schmidt’s Corner Bar in Houghton. The strong connection between Bosch and the community was even more apparent on that day. The Daily Mining Gazette captured the atmosphere at the bar stating “there were so many the patrons were crawling on one another”, while locals expressed their dismay, “the Copper Country is losing many of these small industries… we just can’t stand to lose such industries, that’s all that’s to it.”
The trademarks were sold to the Jacob Leinenkugel Brewing Company of Chippewa Falls, Wisconsin. Leinenkugel continued to produce the signature Bosch brand in the traditional flavor, and hired Bosch master brewer Vincent Charney. Brand loyalists continued drinking Bosch, but after several years, profit from the Bosch brand diminished and Leinenkugel suspended production of Bosch in 1986.
Read more about this topic: Bosch Brewing Company
Famous quotes containing the word death:
“No one’s death comes to pass without making some impression, and those close to the deceased inherit part of the liberated soul and become richer in their humaneness.”
—Hermann Broch (1886–1951)