Borat - Home Media

Home Media

The Region 2 DVD was released March 5, 2007, with the Region 1 release the following day. Special features include deleted scenes, faux advertisements for the soundtrack album, and a complete Russian language translation audio track using a professional dubbing cast, along with the English, French, and Spanish language tracks common on Region 1 . There is also a choice of Hebrew as well, but this is merely a joke. Choosing the Hebrew language option results in a warning screen reading "You have been trapped, Jew!" which warns the viewer not to change his shape and keep his claws where they can be seen, again playing on the anti-Semitism supposedly prevalent in Borat's version of Kazakhstan. It also includes footage of Borat's publicity tour for the film, with Baron Cohen in character as Borat on The Tonight Show with Jay Leno, Late Night with Conan O'Brien, the Toronto International Film Festival, and Saturday Night Live. Also, there is a section of a news story from Virginia, about Borat and the rodeo he visited with the Rodeo owner (Bobby Rowe) being interviewed.

As a play on the copyright infringement common in the former Soviet Union, the packaging of the Region 1 (United States/Canada), 2 (Europe/Japan/South Africa/Middle East) and 4 (Latin America/Oceania) editions mimics a foreign bootleg DVD. The slipcover is in English but the case itself has all-Cyrillic text (a majority of which is in legitimate Russian, not faux Cyrillic) and is made to look poorly photocopied. The disc itself is made to look like a "Demorez" DVD-R (a parody of Memorex, with the similar slogan "Is life? No. Demorez.") with the word "BOЯAT" appearing to be crudely written in marker and the "R" written backwards. The UMD version is similar to the DVD, even being labelled a "UMD-R" (which do not exist). Even the Fox in-cover advertising is written in broken English that appears poorly printed, indicating that there are "More movie discs available from US&A" and "Also legal to own in Kazakhstan".

There are further jokes within the DVD itself. The menus are styled as a worn, static-laden film on an erratically functioning projector, with more Cyrillic writing accompanied by translations in broken English. The DVD is described as a "prerecorded moviedisc for purpose domestic viewing of moviefilm" and the viewer is warned that "selling piratings of this moviedisc will result in punishment by crushing." The DVD's collection of trailers promises these films are "coming Kazakhstan in 2028."

By April 2007, the DVD had sold over 3.5 million copies, totalling more than $55 million in sales.

While a Blu-ray Disc release date for the U.S. has yet to be announced, it has been released on Blu-ray in Germany, the United Kingdom, France, Australia, Brazil, Holland, Finland, Denmark, and Sweden.