Introduction
Boost is a nutritional health drink, especially for children. Boost is one of the major players in the Rs 1400 crore Indian Health Food Drink (HFD) market. The HFD market has two segments: white powder segment and brown segment. Boost is a malt-based milk additive with the flavor of chocolate. It is one of the chocolate-flavored health food drinks made by GlaxoSmithKline, the other being Horlicks. Boost has a share
of around 12% in the HFD market.Boost is positioned as an energy drink. The tagline "Boost is the secret
of my energy" has remained a blockbuster all through theseyears. The tagline has highest recall among the TG. Boost is also the first HFD brand to be endorsed by
a celebrity. It was launched in 1977 in India.Read more about this topic: Boost (health Food)
Famous quotes containing the word introduction:
“Such is oftenest the young man’s introduction to the forest, and the most original part of himself. He goes thither at first as a hunter and fisher, until at last, if he has the seeds of a better life in him, he distinguishes his proper objects, as a poet or naturalist it may be, and leaves the gun and fish-pole behind. The mass of men are still and always young in this respect.”
—Henry David Thoreau (1817–1862)
“The role of the stepmother is the most difficult of all, because you can’t ever just be. You’re constantly being tested—by the children, the neighbors, your husband, the relatives, old friends who knew the children’s parents in their first marriage, and by yourself.”
—Anonymous Stepparent. Making It as a Stepparent, by Claire Berman, introduction (1980, repr. 1986)
“For the introduction of a new kind of music must be shunned as imperiling the whole state; since styles of music are never disturbed without affecting the most important political institutions.”
—Plato (c. 427–347 B.C.)