Boom FM

Boom FM is a branding of classic hits radio stations broadcasting in Canada. The network and its stations are operated by Astral Media.

Boom FM was first launched on May 1, 2003 as a network of French-language oldies stations, and originally included CFEI-FM and CHRD-FM. CFVM-FM and CFZZ-FM joined the network in 2005 after these stations were acquired by Astral Media from Corus Entertainment. All four stations previously had an adult contemporary format. Since Astral Media already has two FM stations in each of Quebec's larger markets, it is impossible for them under current Canadian Radio-television and Telecommunications Commission (CRTC) regulations to launch Boom FM stations in these markets without dumping either the NRJ or the Rouge FM format, both of which are very successful according to Bureau of Broadcast Measurement (BBM) ratings.

On December 26, 2009, Boom FM added its first English-language affiliate, CHBM-FM in Toronto, Ontario, which flipped from its longtime adult contemporary EZ Rock format (as CJEZ-FM) to adult hits under the boom 97-3 name. It is the only Boom FM station not using the classic hits format, though its logo uses the same lettering and 45 RPM plastic insert device as its Quebec counterparts. On June 30, 2011, Boom FM added its second English-language affiliate, CJOT-FM in Ottawa which flipped from the very same adult contemporary of the former CJEZ-FM Toronto as EZ Rock to the classic hits format as boom 99.7. The name "Boom FM" is a reference to baby boomers, who are the main target of the network.

Read more about Boom FM:  Stations

Famous quotes containing the word boom:

    The cohort that made up the population boom is now grown up; many are in fact middle- aged. They are one reason for the enormous current interest in such topics as child rearing and families. The articulate and highly educated children of the baby boom form a huge, literate market for books on various issues in parenting and child rearing, and, as time goes on, adult development, divorce, midlife crisis, old age, and of course, death.
    Joseph Featherstone (20th century)