Business Model
Publishing companies use the services of book-packaging companies in cases where the publishing company does not have the in-house resources to handle a project. There are two main reasons that publishing houses hire a book-packaging company: labor-intensive books (books with many illustrations or photographs, books which require coordinating the input of several authors, or 'novelty' books, such as gardening books that contain seed packages) and series books (e.g., Nancy Drew, Sweet Valley High, Goosebumps, and For Dummies series).
In many cases, the book is first conceived as a marketing concept, and a writer is then hired to write the book on a work for hire basis. In some cases, book packaging companies use a celebrity with a very marketable name as the credited author, while using a professional ghostwriter to do most of the writing, researching, and editing.
Book-packaging is a common strategy between smaller publishers in different territorial markets where the company that first buys the intellectual property rights, sells a package to other publishers and gains an immediate return on capital invested. Indeed, the first publisher will often print sufficient copies for all territories and thereby obtain the maximum quantity discounts on the print run for all.
Read more about this topic: Book Packaging
Famous quotes containing the words business and/or model:
“They that go down to the sea in ships, that do business in great waters, these see the works of the Lord and his wonders in the deep.”
—Bible: Hebrew Psalms 107:23-24.
“She represents the unavowed aspiration of the male human being, his potential infidelity—and infidelity of a very special kind, which would lead him to the opposite of his wife, to the “woman of wax” whom he could model at will, make and unmake in any way he wished, even unto death.”
—Marguerite Duras (b. 1914)