Boho-chic - Bohemian Roots

Bohemian Roots

Although boho-chic in the early years of the 21st century represented a definite style, it was not a "movement." Nor was it noticeably associated with bohemianism as such. Jessica Brinton saw it as "the tagging and selling of the bohemian dream to the masses for £5.99". Indeed, the Sunday Times thought it ironic that "fashionable girls wore ruffly floral skirts in the hope of looking bohemian, nomadic, spirited and non-bourgeois", whereas "gypsy girls themselves ... are sexy and delightful precisely because they do not give a hoot for fashion". By contrast, in the first half of the 20th century, aspects of bohemian fashion were a reflection of the lifestyle itself.

In fact, most of the components of boho had, in one way or another, drifted in and out of fashion since the "Summer of Love" of 1967 when hippiedom and psychedelia were at their peak. As journalist Bob Stanley put it, "the late 1960s are never entirely out of fashion, they just need a fresh angle to make them de jour".