Use in Marketing
"CUB" or "cashed up bogan," was used by one marketing researcher in 2006 to describe people of a blue-collar background now earning a high salary and spending their earnings on expensive consumer items as a matter of conspicuous consumption. The media adduced tennis player Lleyton Hewitt and his actress wife, Bec Cartwright, as examples. Subsequently, the Kaesler Winery, in the Barossa Valley, released a Shiraz wine under the name Bogan.
Read more about this topic: Bogan