Bob Stewart (television Producer) - Stewart With Goodson-Todman

Stewart With Goodson-Todman

Stewart's early broadcasting career included a stint at WNEW-AM in New York City, and then at NBC's flagship TV and radio stations, WNBC-TV and AM, also in New York. In the book The Box, the native New Yorker said he got the first spark for The Price Is Right during his tenure as a staff producer at WRCA-TV (now WNBC-TV) when he happened to observe an auction taking place on 50th Street on his lunch hour. He developed the idea into the working title of The Auctionaire.

Stewart joined Goodson-Todman Productions in 1956, after he bumped into broadcaster (and future game show producer-host) Monty Hall on the street and Hall told him he knew Goodson-Todman's attorney. "You got any ideas?" Stewart quoted Hall as asking.

The Price Is Right, using some of the Auctionaire concept, premiered on NBC November 26, 1956, with Bill Cullen as host. It lasted seven years on NBC before being bumped in favor of Hall's Let's Make a Deal in 1963; after that, Price moved to ABC, where it lasted another two years.

In September 1972, after Stewart left Goodson-Todman, Mark Goodson retooled The Price is Right, mixing Stewart's original bidding format with elements from Let's Make a Deal to create The New Price Is Right, which debuted in syndication and on CBS' daytime lineup.

CBS' To Tell the Truth, emceed by Bud Collyer, hit the air less than one month after the original Price debuted, in December 1956. Stewart said he auditioned the concept to Goodson and his producers by trying to have them guess which one of three men had been in the infantry in World War II and was now managing a grocery store. (The original pilot, hosted by Mike Wallace and existing as a kinescope, was titled Nothing but the Truth.)

Five years later, in 1961, Stewart scored again with Password, a word-association guessing game. The show, the first game to pair celebrities and civilian contestants, became the top-rated program on daytime TV and popularized the concept of an end-game bonus round (the popular "Lightning Round") for additional money. (In June 2008, CBS and FremantleMedia revived the game in an updated big-money format titled Million Dollar Password based on the Lightning Round as well as Stewart's Pyramid game formats. His son, Sande Stewart, served as a creative consultant.)

Stewart was one of a coterie of Goodson staff producers who came up with ideas for game shows and segments. Producers such as Stewart, Frank Wayne, Chester Feldman, and Gil Fates earned Goodson's respect not only for their concepts but for their skill in executing them.