Presentation
The car's official unveiling occurred in the Red Square in Moscow (Russia) on 8 July 2008. The unusual nature of the unveiling had been attracting attention since 6 July 2008. The new BMW 7 series was placed in the upper half of an acrylic, glass, and steel hourglass. The car was initially hidden by more than 180,000 silvered balls, which gradually dropped into the lower half to reveal the new BMW 7 Series.
Read more about this topic: BMW 7 Series (F01)
Famous quotes containing the word presentation:
“He uses his folly like a stalking-horse, and under the presentation of that he shoots his wit.”
—William Shakespeare (1564–1616)