Bluetooth - Name and Logo

Name and Logo

The word "Bluetooth" is an anglicised version of the Scandinavian Blåtand/Blåtann, the epithet of the tenth-century king Harald I of Denmark and parts of Norway who united dissonant Danish tribes into a single kingdom. The idea of this name was proposed by Jim Kardach who developed a system that would allow mobile phones to communicate with computers (at the time he was reading Frans Gunnar Bengtsson's historical novel The Long Ships about Vikings and king Harald Bluetooth). The implication is that Bluetooth does the same with communications protocols, uniting them into one universal standard.

The Bluetooth logo is a bind rune merging the Younger Futhark runes (Hagall) (ᚼ) and (Bjarkan) (ᛒ), Harald's initials.

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