Blue Ocean Strategy is a business strategy book first published in 2005 and written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Institute at INSEAD. The book illustrates what the authors believe is the best organizational strategy to generate growth and profits. Blue Ocean Strategy suggests that an organization should create new demand in an uncontested market space, or a "Blue Ocean", rather than compete head-to-head with other suppliers in an existing industry.
Read more about Blue Ocean Strategy: Book Layout and Concepts, Concept, Preceding Work, Subsequent Work, Tools and Frameworks, Criticisms
Famous quotes containing the words blue, ocean and/or strategy:
“The blue and the gray. Let us march together beneath the star- spangled banner.”
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in which if they turn and twist, it is neither with volition nor
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“Our strategy in going after this army is very simple. First we are going to cut it off, and then we are going to kill it.”
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