Naming Controversy
In 1999, the Confederation des Brasseries de Belgique (The Confederation of Belgian Breweries) sued the then-named Coors Brewing Company over its use of the term "Belgian White." The CBB alleged Coors' advertising was misleading, and could confuse American consumers into believing Blue Moon was made in Belgium. Coors at first responded by adding "Made in USA" and "Belgian-style" in small print to the bottle labels, but refused to change its advertising or packaging.
Coors eventually settled out of court with the CBB, agreeing to change the labeling to "Belgian-style Wheat Ale." Additionally, the CBB distributes the beer to conglomerates in European countries.
The New Belgium Brewery, which makes Fat Tire Amber Ale, also complied with the CBB's request for name changes.
Read more about this topic: Blue Moon (beer)
Famous quotes containing the words naming and/or controversy:
“Husband,
who am I to reject the naming of foods
in a time of famine?”
—Anne Sexton (1928–1974)
“Ours was a highly activist administration, with a lot of controversy involved ... but I’m not sure that it would be inconsistent with my own political nature to do it differently if I had it to do all over again.”
—Jimmy Carter (James Earl Carter, Jr.)