Blackpool Pleasure Beach - Current Park

Current Park

Pleasure Beach is situated along the South Shore area of Blackpool along the Fylde coast, adjacent to the promenade, opposite South along Ocean Boulevard and directly above Watson road. The main entrance is to the front of the initial park and approximately 38 metres (125 ft) from the Pleasure Beach Casino. The ticket sales is opposite the entrance (below the Noah's Ark attraction) and is adjacent to the Globe Theatre. The main car park is to the left side of the White Tower restaurant, behind Valhalla and to the right of the Grand National station. The additional coach park is to the back of the park adjacent to the trim brake section of the Pepsi Max Big One and in front of Nickelodeon Streak. Some catering and retail kiosks are situated near to the entrance of the park. The entrance plaza is directly behind the Casino building and is themed to correspond with the Noah's Ark ride which site on top of the structure. The park is lined with tall metal gates that connect to the entrance building and the main gift shop, underneath the Noah's Ark ride. The staff entrance is towards the back of the park, behind the Grand National. Blackpool Pleasure Beach railway station is nearby.

The park is currently home to nearly 40 rides and attractions, including twelve roller coasters, of which five are wooden - the Grand National, Big Dipper, Nickelodeon Streak, Wild Mouse and Blue Flyer. The newest roller coaster, 'Infusion' opened in 2007 (having been re-located from the Pleasure Beach's erstwhile sister-park, Pleasureland Southport, where it was known as TraumaTizer). When it opened in 1994, Pepsi Max Big One was the tallest, fastest and steepest roller coaster of any park in the world. It was also substantially one of the longest, measuring 5,497 feet (1,675 m) long. Currently, the ride holds the crown as the tallest in the UK, measuring 213 ft (65 m), (235 ft above sea level.) and features a drop of 205 ft (62 m). The Pleasure Beach is one of the few parks left in the world to operate a traditional wooden Wild Mouse coaster. The ride was built entirely in house, post-World War II and is still in complete working order. It was also the first park in Europe to introduce a full inverting steel coaster (Irn-Bru Revolution) and the first to install a Space Shot ride (Tango Ice Blast) which was manufactured by S&S Sports Of Utah. The park went on to launch Valhalla, which was designed by Sarner, a UK based theme park design company. Valhalla is sponsored by the Daily Star and remains prominently the 'biggest and most spectacular dark ride in the world.' At a cost of £15 million it is also the most expensive in-house attraction in the world. Later, the Pleasure Beach opened Bling, a Zierer Star Shape spin ride of which only two are operated in the world. The latest record is taken by Infusion which is the world's first suspended looping coaster entirely over water. The park has a wide variety of modern and classic-age rides and operates a separate family-themed section called Nickelodeon Land, towards the back of the park. This section of the park includes numerous small attractions suitably aimed at younger children and tweens, including a Log Flume-type attraction, two 1,099 feet (335 m) long junior wooden coasters and various small carousel-type attractions. The park also has its own costumed mascots which follows on from Disney's theory of character costuming regarding entertainment for younger guests.

The park has numerous food stalls, restaurants and cafés including the 'Italian Job' Italian themed restaurant, and the UK's largest Burger King chain restaurant, with two levels. It also owns the 'White Tower Restaurant' a tall white building near the front of the park, which became private at the end of 2008. Pleasure Beach also owns and operates The Grill, a Brasserie style restaurant in the Casino building.