Other Birds Eye Advertising (United Kingdom)
Birds Eye are also noted for other fondly remembered advertisements, such as one in the 1970s for frozen peas that featured the child actress Patsy Kensit, who would put her forefinger in her mouth to produce a popping sound. This would be followed by a jingle including the slogan "Sweet as the moment when the pod went 'pop'".
A 1980s campaign for Birds Eye Potato Waffles had a jingle that included the words Waffley versatile.
In the late 1970s and early 1980s, June Whitfield appeared in a series of television advertisements for Birds Eye products, featuring the concluding voice-over line: ".. it can make a dishonest woman of you!". One example, for Chicken Pie, may be found at YouTube. The series was the brainchild of legendary advertising art director Vernon Howe and was worthy of mention in several of his obituaries.,
Since 2007, Suggs, the lead singer of English ska band Madness has been the face of all Birds Eye products. The slogan "Good Mood Food" and the Madness song "Our House" is used in all advertisements.
From 2010 onwards, all the Birds Eye foods have a new mascot, a talking polar bear toy (voiced by Willem Dafoe).
Read more about this topic: Birds Eye
Famous quotes containing the words birds, eye and/or advertising:
“These beginnings of commerce on a lake in the wilderness are very interesting,—these larger white birds that come to keep company with the gulls.”
—Henry David Thoreau (1817–1862)
“The hero is a feeling, a man seen
As if the eye was an emotion,
As if in seeing we saw our feeling
In the object seen and saved that mystic
Against the sight, the penetrating,
Pure eye.”
—Wallace Stevens (1879–1955)
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)