Other Birds Eye Advertising (United Kingdom)
Birds Eye are also noted for other fondly remembered advertisements, such as one in the 1970s for frozen peas that featured the child actress Patsy Kensit, who would put her forefinger in her mouth to produce a popping sound. This would be followed by a jingle including the slogan "Sweet as the moment when the pod went 'pop'".
A 1980s campaign for Birds Eye Potato Waffles had a jingle that included the words Waffley versatile.
In the late 1970s and early 1980s, June Whitfield appeared in a series of television advertisements for Birds Eye products, featuring the concluding voice-over line: ".. it can make a dishonest woman of you!". One example, for Chicken Pie, may be found at YouTube. The series was the brainchild of legendary advertising art director Vernon Howe and was worthy of mention in several of his obituaries.,
Since 2007, Suggs, the lead singer of English ska band Madness has been the face of all Birds Eye products. The slogan "Good Mood Food" and the Madness song "Our House" is used in all advertisements.
From 2010 onwards, all the Birds Eye foods have a new mascot, a talking polar bear toy (voiced by Willem Dafoe).
Read more about this topic: Birds Eye
Famous quotes containing the words birds, eye and/or advertising:
“Chaucer is fresh and modern still, and no dust settles on his true passages. It lightens along the line, and we are reminded that flowers have bloomed, and birds sung, and hearts beaten in England. Before the earnest gaze of the reader, the rust and moss of time gradually drop off, and the original green life is revealed. He was a homely and domestic man, and did breathe quite as modern men do.”
—Henry David Thoreau (1817–1862)
“The eye is the first circle; the horizon which it forms is the second; and throughout nature this primary figure is repeated without end. It is the highest emblem in the cipher of the world.”
—Ralph Waldo Emerson (1803–1882)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)