Other Birds Eye Advertising (United Kingdom)
Birds Eye are also noted for other fondly remembered advertisements, such as one in the 1970s for frozen peas that featured the child actress Patsy Kensit, who would put her forefinger in her mouth to produce a popping sound. This would be followed by a jingle including the slogan "Sweet as the moment when the pod went 'pop'".
A 1980s campaign for Birds Eye Potato Waffles had a jingle that included the words Waffley versatile.
In the late 1970s and early 1980s, June Whitfield appeared in a series of television advertisements for Birds Eye products, featuring the concluding voice-over line: ".. it can make a dishonest woman of you!". One example, for Chicken Pie, may be found at YouTube. The series was the brainchild of legendary advertising art director Vernon Howe and was worthy of mention in several of his obituaries.,
Since 2007, Suggs, the lead singer of English ska band Madness has been the face of all Birds Eye products. The slogan "Good Mood Food" and the Madness song "Our House" is used in all advertisements.
From 2010 onwards, all the Birds Eye foods have a new mascot, a talking polar bear toy (voiced by Willem Dafoe).
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Famous quotes containing the words birds, eye and/or advertising:
“When you have shot one bird flying you have shot all birds flying. They are all different and they fly in different ways but the sensation is the same and the last one is as good as the first.”
—Ernest Hemingway (1899–1961)
““If the law supposes that,” said Mr. Bumble, squeezing his hat emphatically in both hands, “the law is a ass—a idiot. If that’s the eye of the law, the law is a bachelor; and the worst I wish the law is, that his eye may be opened by experience—by experience.””
—Charles Dickens (1812–1870)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)