Background
ITV had introduced ITV Play to some criticism, attracting significant negative publicity for the group, initially for the perceived poor quality of the shows provided. More criticism was to come when several British TV companies were caught up in a series of scandals related to the manipulation of phone-in quizzes, and the significant revenues generated from Premium rate telephone numbers.
Following investigation by UK regulator Ofcom, the ITV Play channel was axed shortly afterwards but with programmes retained on the ITV Network after midnight. It was announced on 12 September 2007 that ITV was to close the ITV Play brand and its shows on the ITV Network 'by the end of 2007'.
The final edition of Glitterball was broadcast on 30 September 2007. Make Your Play was then extended to 6 nights a week, until the closure of the brand on 23 December 2007. ITV Play on digital channel ITV2 ended at the start of November 2007. The ITV Play website was renamed as ITV Games in September 2007, with the ITV Play brand only used for itv.com's Bingo, Casino and Poker websites.
Having introduced a documentary series Nightwatch with Steve Scott to fill the slot, ITV advertisers wanted a return to a more youth-oriented game show format.
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