Sponsorships
Bing Lee sponsored the Bulldogs Rugby League Football Club until allegations that players were allegedly involved in a gang rape in Coffs Harbour.
Bing Lee signed a 2-year sponsorship deal with A-League club Sydney FC in February 2007. On Sydney's Home strip the front is taken up with Bing Lee, and on the away jersey it is on the front and back of the right leg of the shorts.
In July 2009 they re-signed for another year along with Japanese electrical company Sony as Sydney FC's major sponsors.
They are also one of the major sponsors of the Sydney Swans AFL team.
They also sponsored channel 7's The Amazing Race Australia
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