Bill Todman - Game Shows

Game Shows

Todman teamed up with Mark Goodson for radio shows. According to radio historian J. David Goldin, among their early work together was the show Treasury Salute, a program syndicated by the Treasury Department which honored military members. They later collaborated in producing game shows for radio, then moved into television, where they produced some of the longest-running game shows in history. Their many shows included Beat the Clock, Card Sharks, Family Feud, Match Game, Password, Tattletales, The Price Is Right, To Tell the Truth and What's My Line?. Though both men created the programs, Todman gradually became less involved with the day-to-day operations of the game show business and moved Goodson-Todman into a bigger business strategy. Todman was the genius behind diversifying Goodson-Todman into the newspaper, radio and real estate businesses. The television business was lucrative but not nearly as much as the other businesses in which Todman invested, which earned millions. Goodson continued to work on game shows while Todman expanded the company. It is believed that Goodson-Todman would never have survived the roller coaster of the television business, including the slow period for game shows in the late 1960s had Todman not been aggressive in expanding the company into other ventures.