Reception
The 2007 launch had the smallest ever opening episode audience in all seven Australian Big Brother series, and a 14% drop from the previous year's opening night. Network Ten came second overall but lost the night to Nine Network's 60 Minutes. Nevertheless with an average of 1.549 million viewers, the opening night was Ten's best Sunday night of the year, to date. The series finale was expected to have just under two million viewers, a 10% drop from 2006's finale. Network Ten later announced that the peak audience for the finale was 2.3 million viewers. Crikey's media reporter Glenn Dyer stated that Ten's reported figures were exaggerated, and that the average number of viewers was 1.791 million for the entire show, not 1.9 as Ten had stated, which only accounted for 8.30pm - 10pm. He also said that while the peak of 2.3 million viewers beat the 2006 finale, the average audience was fewer than the 2006 finale's average 1.88 million viewers. In June, the series ratings were down 5% overall and 13% in the 16 to 39 year old demographic compared to the previous year's series.
By the series' final week in July these figures had dropped a further 5% and 2% respectively. The Daily Show and Live Eviction Show were down 100,000 and 200,000 viewers respectively. Overall the season attracted around one million viewers each night. The show received several bad reviews. The Sunday Telegraph stated that "nothing could get worse for the ratings-challenged BB". The Daily Telegraph named the series "Most. Boring. Ever." The Sunday Herald Sun said that the show "has committed the worst television sin - it is boring." eBroadcast Australia considered the program "left lifeless and fading" after the finale. Christian Today thought the entire season "a slump in rating". One review in The Age praised the series, pointing out the highlights of the season and claiming " is as enjoyable as watching a quality sitcom or drama". Another Age journalist disagreed, commenting that the 2007 series "just didn't sparkle". In comments reported in a newspaper article, evicted housemate Emma reflected on the program's reduced ratings and noted that whilst inside the house the housemates joked about whether the show had been cancelled.
Read more about this topic: Big Brother Australia 2007
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