Unofficial Representations
Bibendum made a brief guest appearance in the Asterix series, as the chariot-wheel dealer in certain translations, including the English one, of Asterix in Switzerland. (The original French version used the Gaulish warrior mascot of French service-station company Antar.) The image also plays a key role in William Gibson's novel Pattern Recognition. Michelin sued the performance artist Momus for releasing a song about the trademarked Michelin Man.
French reggae band Tryo have sung about Bibendum on their album Grain De Sable. 'Monsieur Bibendum, il est vraiment énorme / Monsieur Bibendum, le bonheur en personne' ('Mr Bibendum, he is truly enormous, Mr Bibendum; happiness in person').
In the 2009 animated, Academy Award-winning satire Logorama, a series of Bibenda play police detectives, a sheriff, and a squad of SWAT personnel who all work together to try to bring down a psychotic, ultraviolent criminal played by Ronald McDonald.
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