Advertising
The tag-line "Extra Value for You — and Me" was used between 1999 and 2004, which was replaced by "Why Pay More!" Between 2000 and 2005, TV cook Huey was the face of BI-LO and Newmart supermarkets across Australia, with BI-LO sponsoring and supplying his cooking shows. In late 2005, a stylised BI-LO docket was adopted as BI-LO's mascot and its use replaced Hewitson. At this time, the tag-line "It's the total of the docket that counts!" was used. In 2003, a campaign recording customer answers to "Why do you shop at BI-LO?" was used. In 2007 amid the Coles conversion, an election-style campaign also featured the stylised BI-LO Docket with the tag "Reduce the total of your docket!" Former slogans included "We Do, You Do" and "Cheap Groceries".
Read more about this topic: BI-LO (Australia)
Famous quotes containing the word advertising:
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)