Bewick - Coat of Arms

Coat of Arms

It is a common misconception that there is one coat of arms associated to everyone of a common surname, when, in fact, a coat of arms is property passed through direct lineage. This means that there are numerous families of Buick, perhaps under various spellings, that are related, but because they are not the direct descendants of a Buick that owned an armorial device do not have rights or claims to any arms themselves.

The coat of arms of the Bewickes of Newcastle upon Tyne, which are displayed on several plaques by various family members in the Cathedral Church of St. Nicholas, show a white shield with five red diamond-shaped lozenges, which have on each a white star, that run horizontal between three black bear's heads muzzled white and torn jaggedly at the neck, with two atop and one beneath the row of lozenges. The crest is a white goat's head jaggedly torn off at the neck that wears a collar of a mural crown. In heraldic terms, the coat of arms could be described as, Argent five lozenges conjoined in fess gules each charged with a mullet of the field between three bears' heads erased sable muzzled argent, and the crest as, A goat's head erased argent and gorged with a mural coronet gules.

The logo used on the Buick automobile is said to be derived from the ancient Buik coat of arms, as located in an 1851 edition of Burke's General Armory during the 1930s by General Motors researcher Ralph Pew. The coat of arms was described as "a red shield with a checkered silver and azure (blue) diagonal line running from the upper left corner to lower right, an antlered deer head with a jagged neckline in the upper right corner of the shield and a gold cross in the lower left corner. The cross had a hole in the center with the red of the shield showing through." A search today of Burke's General Armory shows no such entry for Buik, nor for Buick, so if the article existed in an 1851 edition, the editor's have subsequently removed it.