Bergdorf Goodman - in Popular Culture

In Popular Culture

Bergdorf Goodman has found its way into a variety of movies and television shows over the years. In the 1953 movie, How to Marry a Millionaire, Lauren Bacall's character, Schatze Page, reprimands Betty Grable's character, Loco Dempsey, and says "Next thing you got to remember is the gentlemen you meet at the cold cuts counter may not be as attractive as the one you meet in the mink department at Bergdorf's." In the 1962 movie That Touch of Mink, Doris Day is feted by Cary Grant with a shopping spree at Bergdorf Goodman's, and the store is mentioned several times in the film. In the credits of the film, Bergdorf Goodman's is thanked "for being Bergdorf Goodman". In the 1966 film, Penelope, the main character, played by Natalie Wood, uses the proceeds of a bank robbery to purchase her disguise at Bergdorf's. In the 1970 film Airport, a woman coming in from France is stopped at customs after failing to declare her purchases. "Look at the Bergdorf Goodman labels!" she replies, although they have obviously been altered. In a 1974 episode of Rhoda, Phyllis shows up late for her wedding, drawing everyone's attention. "Well," she exclaims, "apparently this dress is everything the woman at Bergdorf's said it would be!" In the 1981 film Arthur, Dudley Moore shops for sweaters at Bergdorf's when he sees Linda (Liza Minnelli) shoplifting a tie there.

In North by Northwest, Eva Marie Saint's purse with the gun revealed in it is from Bergdorf Goodman.

Bergdorf Goodman was a favorite shopping spot for Sex And The City's main character, Carrie Bradshaw. It was featured in the opening to Sex and the City 2, with the girls meeting at the entrance of the store and buying wedding gifts there. On Boston Legal, Michael J. Fox's character tells Julie Bowen's character, "You know that coat you liked in the window of Bergdorf Goodman's? I'll buy you Bergdorf Goodman's." On the MTV series The City, Whitney Port's friend Samantha works as an assistant buyer at Bergdorf and there have also been scenes shot in the BG Restaurant. On the 11th episode of the 3rd season of The Apprentice (U.S. TV series) on NBC, a winning team was given a shopping spree in the Bergdorf Goodman store. Bergdorf also figures into the lyrics of Jay-Z's 2007 song, "30 Something", and one of the main characters of Plum Sykes' 2005 novel, Bergdorf Blondes, is a descendant of the store's founding family.

In 2001, it was the subject of the documentary film Dita and the Family Business.

The opening sequence to "That Girl" where Marlo Thomas looks at a mannequin of herself in a store window was shot at Bergdorf's and the window was designed by Halston.