Beginning of The End - Release

Release

Beginning of the End premiered in Chicago on June 16, 1957. Stars Peter Graves and Peggie Castle were both on hand for the premiere. The film opened widely in 244 theaters in the South and Midwest on June 20. It played as part of a double feature with The Unearthly (a film based loosely on 1932's Island of Lost Souls and 1956's The Black Sleep), another AB-PT production. As planned, it was distributed by Republic Pictures. Two taglines were used to promote the film. The first was "New Thrills! New Shocks! New Terror!" This tagline is depicted on the film poster (see the infobox, above). The other tagline used was "The screen's first full-length science-fiction feature with real-live creatures!" There is some discrepancy as to how long the film ran. Some sources cite 73 minutes, some 74 minutes, and some 76 minutes.

The film was a modest hit, and profitable for AB-PT. For example, in its first week playing in San Francisco, California, it made $16,000—just behind the top-ranked movie of the week for the area, the reissue of Bambi (which grossed $18,500). The film's debut in Los Angeles saw its gross reach $16,500, although this was a soft movie-going market.

Beginning of the End proved an apt title for its parent studio. AB-PT shuttered its operations immediately after releasing the film, for reasons which are still unclear. Gordon's work for AB-PT landed him a new contract with American International Pictures (AIP). The week Beginning of the End opened, Gordon began shooting his next feature film, The Amazing Colossal Man, for AIP.