Uses in The Media
A 2009 remix, similar to the Pilooski remix, of the original "Beggin'" has been used in adidas' "House Party" commercial featuring many celebrities past and present who were sponsored by the company, which was promoting 60 years of "outfitting the world in three stripes." Celebrities who make an appearance in the commercial include David Beckham, Missy Elliott, Katy Perry, The Ting Tings, Kevin Garnett, Young Jeezy, Russell Simmons, Estelle, Redman and Method Man, among others. This remix was made specifically for the video by a Montreal company called Boogie Studio, and various remixes that they did for the ad campaign can be found on their blog.
The song is also being used as part of the BBC's coverage of the 2009/2010 Formula One Championship, primarily during course run-through. Also in 2009, the Madcon cover of "Beggin'" was used as a theme for its summer programming by HBO. "Beggin'" is also on the NBA Live 2009 video game soundtrack. The song is also used in a scene in the film Just Go With It; in part of the Bad Teacher trailer; as the song for the 24st street part in the Tilt Mode Army skateboarding video; in the film Step Up 3D; and in the film Macaframa. The Madcon version of "Beggin" was sung by the winning contestant from American Idol (season 11), Phillip Phillips in the final three performance night.
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Famous quotes containing the word media:
“The question confronting the Church today is not any longer whether the man in the street can grasp a religious message, but how to employ the communications media so as to let him have the full impact of the Gospel message.”
—Pope John Paul II (b. 1920)