Art Labels
In 1987 Beck's started offering artists the opportunity to provide designs to replace the brand's label. Gilbert and George created the first art label. Other artists who have been featured on the label have been: M.I.A., Jeff Koons, Damien Hirst, Tracey Emin, Yoko Ono, Andy Warhol, Geoff McFetridge, Willy Chyr, Freegums, Aerosyn-Lex and dozens of others.
The program originated in the United Kingdom, but has recently spread to over ten countries including for the first time in the United States, New Zealand, Australia, Germany and others.
Read more about this topic: Beck's Brewery
Famous quotes containing the words art and/or labels:
“All married couples should learn the art of battle as they should learn the art of making love. Good battle is objective and honest—never vicious or cruel. Good battle is healthy and constructive, and brings to a marriage the principle of equal partnership.”
—Ann Landers (b. 1918)
“In the range of things toddlers have to learn and endlessly review—why you can’t put bottles with certain labels in your mouth, why you have to sit on the potty, why you can’t take whatever you want in the store, why you don’t hit your friends—by the time we got to why you can’t drop your peas, well, I was dropping a few myself.”
—Mary Kay Blakely (20th century)