Music Video
The music video for "Beat It" helped establish Jackson as an international pop icon. The video was Jackson's first treatment of black youth and the streets. Both "Beat It" and "Thriller" are notable for their "mass choreography" of synchronized dancers, a Jackson trademark.
The video, which cost Jackson $150,000 to create after CBS refused to finance it, was filmed on Los Angeles' Skid Row—mainly on locations on East 5th Street—around March 9, 1983. To add authenticity to the production but also to foster peace between them, Jackson had the idea to cast members of rival Los Angeles street gangs Crips and Bloods. In addition to around 80 genuine gang members, the video which is noted for opening up many job opportunities for dancers in the US, also featured 18 professional dancers and four breakdancers. Besides Jackson, Peters and Vincent Paterson, the cast included Michael DeLorenzo, Stoney Jackson, Tracii Guns, Tony Fields, Peter Tramm, Rick Stone, and Cheryl Song.
The video was written and directed by Bob Giraldi, produced by Antony Payne and Mary M. Ensign through production company GASP, and was the second video for the album, Thriller. Productions, and choreographed by Michael Peters who also performed, alongside Vincent Paterson, as one of the two lead dancers. Despite some sources claiming otherwise, Jackson has been involved in creating some parts of the choreography. "Beat It" is the second video released for the Thriller album. Jackson asked Giraldi, at the time already an established commercial director but who had never directed a music video, to come up with a concept for the "Beat It" video because he really liked a commercial Giraldi had directed for WLS-TV in Chicago about a married couple of two elderly blind people who instead of running from a run-down neighborhood all the other white people had fled from, chose to stay and throw a block party for all the young children in the area. Contrary to popular belief, the concept of the video was not based on the Broadway musical West Side Story; in reality Giraldi drew inspiration from his growing up in Paterson, New Jersey.
The video had its world premiere on MTV during prime time on March 31, 1983 though it should be noted that neither Beat It nor Billie Jean was, as is often claimed, the first music video by an African-American artist to be played on MTV. Soon after its premiere the video was also running on other video programs including BET's Video Soul, SuperStation WTBS's Night Tracks, and NBC's Friday Night Videos. In fact, Beat It was the first video shown on the latter's first ever telecast on July 29, 1983.
The video opens with the news of a fight circulating at a diner. This scene repeats itself at a pool hall, where gang members arrive via foot, forklift, and out of sewers, while the video's titular song begins to play. The camera cuts to a scene of Jackson lying on a bed, revealing he's the one singing contemplating the senseless violence. The singer notice rival gangs and leaves. Michael Jackson dons a red leather J. Parks brand jacket, and dances his way towards the fight through the diner and pool hall. A knife fight is taking place between the two gang leaders in an alley. They dance battle for an interlude of music until M arrives; the singer breaks up the fight and launches into a dance routine. The video ends with the gang members joining him in the dance, agreeing that violence is not the solution to their problems.
The video received recognition through numerous awards. The American Music Awards named the short film their Favorite Pop/Rock Video and their Favorite Soul Video. The Black Gold Awards honored Jackson with the Best Video Performance award. The Billboard Video Awards recognised the video with 7 awards; Best Overall Video Clip, Best Performance by a Male Artist, Best Use of Video to Enhance a Song, Best Use of Video to Enhance an Artist's Image, Best Choreography, Best Overall Video and Best Dance/Disco 12". The short film was ranked by Rolling Stone as the No. 1 video, in both their critic's and reader's poll. The video was later inducted into the Music Video Producer's Hall of Fame.
The music video of the song appears on the video albums: Video Greatest Hits - HIStory, HIStory on Film, Volume II, Number Ones, on the bonus DVD of Thriller 25 and Michael Jackson's Vision.
Read more about this topic: Beat It
Famous quotes containing the words music and/or video:
“La la la, Oh music swims back to me
and I can feel the tune they played
the night they left me
in this private institution on a hill.”
—Anne Sexton (1928–1974)
“We attempt to remember our collective American childhood, the way it was, but what we often remember is a combination of real past, pieces reshaped by bitterness and love, and, of course, the video past—the portrayals of family life on such television programs as “Leave it to Beaver” and “Father Knows Best” and all the rest.”
—Richard Louv (20th century)