Target Audience
Targeted to serve all tastes, 102.5 Beat FM airs 24/7 and includes different music genres including Pop, Hip hop, R&B, Rap, Dance, House, Funk, Rock and Trance all delivered in a CHR or Hit Music Radio Format. Its prime target audience is 24 year-old females. 102.5 Beat FM is targets people from the middle and high social classes, males and females, aged between 18-30 who wish to catch up on the latest music.
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Further than target ever showed or shone.”
—Robert Frost (1874–1963)
“An audience is never wrong. An individual member of it may be an imbecile, but a thousand imbeciles together in the dark—that is critical genius.”
—Billy Wilder (b. 1906)