B.C. Rich is a manufacturer of guitars and bass guitars founded by the late Bernardo Chavez Rico in 1969. Currently, most B.C. Rich guitars are manufactured in Asia, but luthiers of the company's custom shop continue to hand-make instruments. The Hanser Music Group, based in Kentucky, USA, operates B.C. Rich. As of 2001, no member of the Rico family is involved in the company.
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“With the greater part of rich people, the chief enjoyment of riches consists in the parade of riches, which in their eyes is never so complete as when they appear to possess those decisive marks of opulence which nobody can possess but themselves.”
—Adam Smith (1723–1790)
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