Nike Era
In 1994, Canstar, the parent company of Bauer, became a wholly owned subsidiary of Nike. In 2006, beginning with the release of the Nike Bauer Supreme One90, the company's products were rebranded as Nike Bauer. This was the first time Nike had ever used a partner brand name on a product. Nike has since divested itself of Bauer, the Nike Bauer name and logo has been discontinued and the company reverted to being known as just Bauer.
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Famous quotes containing the word era:
“The era of the political was one of anomie: crisis, violence, madness and revolution. The era of the transpolitical is that of anomaly: an aberration of no consequence, contemporaneous with the event of no consequence.”
—Jean Baudrillard (b. 1929)