Battle Cry Campaign - Purpose and Goals

Purpose and Goals

The basic purpose of the Battle Cry Campaign, as described in its promotional materials and events, is to ensure that Christianity survives in America by redefining society:

• "Christianity in America won't survive another decade... unless we do something now."

• "Our nation is at a crossroads. The path America is currently headed towards is a devestating future where Christianity may not survive."

• "You are invited... to join in an effort to redirect the way America is headed.

The urgency of this "Wake Up Call" is based on the assertion that current trends among teenagers will result in an inevitable decline in the number of "Bible-based believers:"

• "The evidence shows that if current evangelism trends prevail, only 4 percent of them will stand firm for Jesus by the time they become the decision makers of our nation."

The fundamental goal of the campaign is the recruitment of 100,000 churches to implement a multifaceted campaign to promote youth commitment and involvement in church programs.

• "The goal is 100,000 churches fully engaged in reaching this generation by doubling and discipling their youth group each year for the next 5 years."

Other notable aspects of the Battle Cry Campaign involve other church and political leaders as "BattleCry Partners," the existing arena events and other programs offered by Teen Mania Ministries, the battlecry.com website, and a "legislative strategy engaging lawmakers to protect our teens."