Impact
A survey showed that 80% of new vehicle owners recognized the brand due to the Batman OnStar commercials. New activations of OnStar service jumped 169% to nearly 300,000 subscribers between January and June 2000. Renewal rate of the service also increased from 32% to 58%. Edward Baig said that the commercials set "lofty expectations" for OnStar service in his review. Further estimates suggest an even higher increase, suggesting that the commercials raised OnStar's customer base by a factor of ten:
- "In the year 2000, OnStar expanded its customer base from 100,000 to 1 million subscribers. That dramatic growth comes thanks in part to branding efforts that use a comic book character dating back to the 1930s: Batman and his Batmobile."
Read more about this topic: Batman On Star Commercials
Famous quotes containing the word impact:
“Conquest is the missionary of valour, and the hard impact of military virtues beats meanness out of the world.”
—Walter Bagehot (1826–1877)
“One can describe a landscape in many different words and sentences, but one would not normally cut up a picture of a landscape and rearrange it in different patterns in order to describe it in different ways. Because a photograph is not composed of discrete units strung out in a linear row of meaningful pieces, we do not understand it by looking at one element after another in a set sequence. The photograph is understood in one act of seeing; it is perceived in a gestalt.”
—Joshua Meyrowitz, U.S. educator, media critic. “The Blurring of Public and Private Behaviors,” No Sense of Place: The Impact of Electronic Media on Social Behavior, Oxford University Press (1985)
“If the federal government had been around when the Creator was putting His hand to this state, Indiana wouldn’t be here. It’d still be waiting for an environmental impact statement.”
—Ronald Reagan (b. 1911)