Technique
Madalena worked from publicity photographs sent to the Eastman Theatre by the movie studios. Each of his posters measured approximately 48" x 24" to fit into the theatre's glass covered advertising cases. He hand painted the images using gouache, tempera and conte crayon on posterboard. The influence of C. Coles Phillips “fadeaway” style can be seen in some of Madalena’s works, for example his poster for Up Stage with Norma Shearer. Other characteristics include bold colors and the use of stylish freehand lettering. In a review of Madalena's show at the Barnsdall Art Gallery, LA Times art critic William Wilson referenced the early Kandinsky as a predecessor of Madalena.
Read more about this topic: Batiste Madalena
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