History
The owner, John L. Morris, began his career in sporting goods with a fishing section in the back of a Brown Derby liquor store owned by his father, located in Springfield on the road to Table Rock Lake and Branson, Missouri. That small fishing department sold homemade bait and worms, proving popular enough that Bass Pro Shops incorporated in 1972. These homemade baits were so popular that many people wanted the opportunity to buy these when they had returned home. Thus began the Bass Pro Shops catalog first mailed in 1974. Soon, it became the world's largest mail order sporting goods store. In 1975, to meet the burgeoning demand for Bass Pro Shops exclusive products, American Rod and Gun was established. Acting as a separate wholesaling entity ARG serves more than 7,000 independently owned retail stores world wide. In 1977, Bass Pro Shops introduced the first fish-ready complete boat motor and trailer package with the Bass Tracker. In 1984, construction began on the Outdoor World Catalog Showroom in Springfield, Missouri. Big Cedar Lodge opened in 1988 on Table Rock Lake. In 1995, Bass Pro Shops Sportsman's Warehouse opened in Atlanta, Georgia, its first store outside the state of Missouri. In November 2001, taking advantage of Outdoor World's popularity as a tourist destination, the Wonders of Wildlife museum was opened next door to the store in Springfield.
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