Production
"Bart Sells His Soul" was the second episode to be executive produced by Bill Oakley and Josh Weinstein. Oakley and Weinstein wanted to start the season with episodes that had an emotional bias in an effort to center the Simpson family. The episode was written by Greg Daniels, who originally had an idea for a plot that dealt with racism in Springfield. The writers did not think The Simpsons was the right forum for it, so Daniels suggested the idea of selling someone's soul, which originated in his childhood. In high school, Daniels encouraged a bully to sell him his soul for 50 cents, and then convinced classmates to frighten the bully into buying his soul back for an inflated price. Daniels repeated this ploy, but stopped when he realized that the only other person in history who has profited off others' souls was Satan, and that "scared" him. In the opening scene of the episode, the congregation of the First Church of Springfield are tricked into singing "In a Gadda Da Vida" by Iron Butterfly. Daniels had originally intended for the song to be "Stairway to Heaven" by Led Zeppelin, but the producers were unable to obtain the rights to use it.
The episode was directed by Wesley Archer. Archer and his team of animators went to the restaurant chain Chili's to get inspiration for the background designs of Moe's family restaurant. He said it was "quite a task" to transform Moe's Tavern into a family-oriented establishment. Archer added that he was not "quite happy" with the result, and that they could have designed it "a little better". Weinstein recalled that there was contention between the animators about the way Moe looked in the episode. Moe's original design includes a missing tooth, but Weinstein and Oakley felt that it did not "look right" because Moe was such a prominent character in the episode. Archer showed the original design of Moe from the first season to the show runners, and said: "Here, look. He's got a missing tooth!", but the scenes that had Moe with a missing tooth in them were still reanimated. Archer was disappointed with the dream sequence in which Bart sees his friends playing with their souls. Archer said that he had forgotten to tell the animators to make the souls transparent, so they were painted blue instead.
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“An art whose limits depend on a moving image, mass audience, and industrial production is bound to differ from an art whose limits depend on language, a limited audience, and individual creation. In short, the filmed novel, in spite of certain resemblances, will inevitably become a different artistic entity from the novel on which it is based.”
—George Bluestone, U.S. educator, critic. “The Limits of the Novel and the Limits of the Film,” Novels Into Film, Johns Hopkins Press (1957)