Tree Logo
For several years, Barratt Homes has used an oak tree as its logo, and there have been at least three versions of it.
For a long time the company also used the slogan ‘Britain’s Premier House Builder’. The reasons for this is that Barratt is widely regarded as Britain’s best-known house builder amongst the general public, and some people still view Barratt Homes, along with George Wimpey, as the two large, mass-volume house builders in the UK.
Following the acquisition of Wilson Bowden in 2007, the Management decided to give the Barratt corporate identity a facelift. The same logo used by Barratt Developments PLC for corporate purposes and Barratt Homes for marketing purposes was scrapped, and the there are now two, slightly different logos for the two purposes, although they both still feature a tree.
In addition, the Barratt Homes slogan was changed to ‘built around you’, emphasising that for the previous fifty years, customer feedback had gone back into the building process to improve house building. The relaunch included a massive TV and newspaper advertising campaign.
Read more about this topic: Barratt Developments
Famous quotes containing the word tree:
“It is remarkable how closely the history of the apple tree is connected with that of man.”
—Henry David Thoreau (1817–1862)