Media Usage of Title
"Baron Sainsbury" or "Lord Sainsbury" properly refers to the first alone. However, these days, when people refer to "Lord Sainsbury", they usually refer to David, Lord Sainsbury (Labour) as opposed to his cousin John, Lord Sainsbury (Conservative). In The Sunday Times Rich List ratings, "Lord Sainsbury" in "Lord Sainsbury and family", refers to David, Lord Sainsbury as he holds the largest family shareholding in the supermarket chain Sainsbury's, and not John, Lord Sainsbury, despite him being 13 years older than David Sainsbury.
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