Barista Lavazza - Competitors

Competitors

Barista was (and still is) designed by New delhi based design firm, Incubis Consultants (India) Pvt. Ltd.

• Cafe Coffee Day - As of 2011, out of 1400 coffee shop retail outlets registered in India, 1016 belong to Cafe Coffee Day (CCD). In order to increase CCD's market presence in India and abroad, Coffee Day Holdings, the parent company of CCD, has secured investments totaling US $125 million from UK based firm Standard Chartered Private Equity Limited and US based private equity and venture capital firm New Silk Route Partners. CCD is expanding their market reach through brand extension by launching mineral water, cookies, and chips under their brand name. Barista has added a variety of cookies, chocolates and ice creams to their offerings under the same principle. While CCD's competitors like Barista Lavazza and Costa Coffee focus on the top 20 percent of the Indian consumers, who are able to afford over US $3 per espressso drink, CCD caters to all except the lowest 25 percent.

• Costa Coffee - Despite Costa Coffee having only 40 outlets operational across the country as of 2010, Barista Lavazza is facing stiff competition from Costa Coffee. Costa Coffee is an urban chain and location plays a crucial role in its business plan. Although it made a few mistakes such as replicating the UK model in India and opening stores at expensive locations when it came to India in 2005, it has managed to bounce back. Their most profitable venture is from off premise business wherein they set up kiosks at marriages, seminars, and meetings. In the last quarter of 2009, Costa saw a profitable 24 percent growth.