Advertising Banners: Pre-printed Banners and Custom Banners
Often fabricated commercially on a plastic background, the banner industry has developed from the traditional cut-vinyl banners to banners printed within large, ultra-wide format inkjet printers on various vinyl and fabric materials using solvent inks and ultraviolet-curable inks.
Banners are used in many business ventures, marketing to their potential audience. A number of British towns and cities have whole series of banners decorating their city centres, effectively advertising the town or its special features and attractions. Pre-printed banners, albeit commonly used, are simple and accessible. Banners can be printed in enormous formats, with a full range of rich colors. They can also be used in many different physical situations whether it be hanging from an existing fixture, fixed to a wall or even free standing. A common form of free standing banners are retractable displays.
Banners can be found plastered behind a window screen, as billboards, atop skyscrapers, or towed by airplanes or blimps. As with variable of size and quantity, the number of sides and quality of ink are as much of a crucial factor. In an instance of retail stores which purchase pre-printed clearance banners, or a variety of sale banner. A banner facing underneath or against glass is absorbing exposure from the sun. A banner printed on UV outdoor ink will last several years to a decade where cheaper ink fades, requiring frequent replacement. Being behind glass, a two-sided banner can be displayed from the inside and out, often building recognition between shoppers and caretakers. Three-sided banners are oftentimes appealing as there is dimension and can be embellished differently. The more sides that exist, the more angles the banner covers, which is a possibility where a two-sided banner doesn't face the viewer from center of the room or streets.
Advertisements on the Internet which carry the shape of a banner are also commonly called "banners". See web banner for more information.
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Famous quotes containing the words advertising, banners and/or custom:
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“Those banners come to bribe or threaten
Or whisper that a man’s a fool
Who when his own right king’s forgotten
Cares what king sets up his rule.
If he died long ago
Why do you dread us so?”
—William Butler Yeats (1865–1939)
“There is the grand truth about Nathaniel Hawthorne. He says NO! in thunder; but the Devil himself cannot make him say yes. For all men who say yes, lie; and all men who say no,—why, they are in the happy condition of judicious, unincumbered travellers in Europe; they cross the frontiers into Eternity with nothing but a carpet-bag,—that is to say, the Ego. Whereas those yes-gentry, they travel with heaps of baggage, and, damn them! they will never get through the Custom House.”
—Herman Melville (1819–1891)