Bambi Effect - Effects

Effects

Some commentators have credited this purported effect with increasing public awareness of the dangers of pollution, for instance in the case of the fate of sea otters after the Exxon Valdez oil spill, and in the public interest in scaring birds off airfields in non-lethal ways. In the case of invasive species, perceived cuteness may help thwart efforts to eradicate non-native intruders, such as the white fallow deer in Point Reyes, California. The effect is also cited as the anthropomorphic quality of modern cinema: most people in modern Western civilization are not familiar with wildlife, other than "through TV or cinema, where fuzzy little critters discuss romance, self-determination and loyalty like pals over a cup of coffee", which has led to influences on public policy and the image of businesses cast in movies as polluting or otherwise harming the environment.

The effect was also cited in the events following record snowfall in the U.S. state of Colorado in 2007, when food for mule deer, pronghorns, and elk became so scarce that they began to starve; the Colorado Department of Wildlife was inundated with requests and offers to help the animals from citizens, and ended up spending almost $2 million feeding hungry wildlife. Among some butchers, the Bambi effect (and in general, Walt Disney's anthropomorphic characters) is credited with fueling the vegetarian movement; chefs use the term to describe customers' lack of interest in, for instance, whole fish: "It's the Bambi effect – don't want to see eyes looking at them".